TaylorMade’s will debut its new “Speed Police” ad campaign today during the Round 1 of the WGC-Accenture Match Play Championship, which features string-puppet versions of Jason Day, Sergio Garcia, Justin Rose and Dustin Johnson as officers on a stakeout for golfers losing distance from outdated golf equipment.
“Anyone without JetSpeed metal woods Rosey?” the Johnson puppet says in the ad.”I’m so hungry for a perp, I can taste it.”
TaylorMade describes Officer Johnson as “a hard-hitting tough guy from the U.S. of A., he swings first and asks questions later.”
Officer Day is “a passionate Aussie who’s in touch with nature. Even when he’s busting you, he’s hard not to like.”
Officer Rose is “a quick-witted, level-headed Brit who goes by the book and is a champion of charm.”
Officer Garcia is “a soft-spoken, seasoned tour veteran who hails from Spain. His passion for club justice is as deadly as his golf game.”
In the commercial, puppet Johnson tackles an unsuspecting golfer teeing off with a Callaway’s new X2 Hot driver, a not-so-subtle jab at the fellow Carlsbad, Calif. golf equipment company that has also used distance as one of the biggest selling points in its recent ad campaigns.
Check out the video below of the Speed Police teaser with a cameo from Johnson’s fiance, Paulina Gretzky. It’s followed by the first commercial of the many Speed Police spots that are sure to come.